‘Hot Dog Water’ seller in Vancouver gets laughs, sales with savvy marketing
VANCOUVER — A Vancouver man who sold bottles of “Hot Dog Water” for nearly $40 each says he was trying to see how marketing of health claims backed by supposed science amounts to quick sales.
Douglas Bevans said he boiled about 100 organic beef hot dogs and put each one in a bottle of the water he sold at an annual car-free event.
Each bottle of the “keto-compatible,” unfiltered water sold for $37.99, but two bottles cost only $75 because of a special deal last Sunday at his booth, where he wore a hot dog onesie and promoted himself as CEO of Hot Dog Water.
Bevans promised the water would lead to increased brain function, weight loss and a youthful appearance, even erasing crow’s feet when applied to the face in the form of a lip balm, which he also happened to sell.