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Social media sites like Facebook take in lion’s share of federal ad dollars
OTTAWA — Social media websites like Facebook and Twitter now take in the lion’s share of federal advertising dollars, thanks to an ongoing increase in the use of digital advertising by government departments and agencies, new figures show.
Of the $39.2 million spent on government advertisements last year, federal departments spent almost $18.2 million on digital ads — roughly 46 per cent of the total budget, which doesn’t include production costs.
And, for the first time ever, social media ads made up the biggest slice of digital spending — 43 per cent, or roughly $7.8 million.