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Trade and technical missions highlight the value of Canadian Wheat
Each year Cereals Canada visits its many trading partners to discuss the previous growing season and quality of the wheat crop.
The New Crop Trade and Technical Missions made stops in key markets for Canadian wheat in Asia, Latin America, Europe, Africa, and the Middle East.
Four delegations traveled to 17 countries to present the 2023 New Wheat Crop Report to global customers.
The delegations were made up of Cereals Canada trade and technical experts, exporters, and commissioners and staff from the Canadian Grain Commission (CGC), along with grower representatives from Grain Farmers of Ontario, Alberta Grains, Saskatchewan Wheat Development Commission, and Manitoba Crop Alliance.