By Alice McFarlane

A new parent company unites Rite Way and Morris

May 14, 2024 | 12:25 PM

Following the acquisition of Morris Equipment Ltd. (Morris) by Rite Way Mfg. Co. Ltd. (Rite Way) in March 2021, the companies will be joined under the umbrella of a new parent company.

Superior Farms Equipment Ltd. (SFE) Chair and CEO Cameron Johnson said this will bring together two western Canadian companies.

“This transition is an exciting step, and the combined companies will continue to be operated by Heather Forbes, who will become the President of SFE after having successfully led Rite Way as its President & CEO since 2012,” Johnson said. “Forbes will be supported by the long-term management teams at Rite Way and Morris, and together we are well-equipped to build on the legacies of each company and continue to grow our business through our existing dealers and customers.”

SFE also announced the introduction of the Morris 10 Series Air Cart designed to optimize the number of acres planted every day through minimizing time spent setting, calibrating and filling the machine.

Johnson said the quality of the 10 Series air carts is evident with the use of premium materials, powder coat finish and over-built, maintenance-free electric motors.

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“The new Morris 10 Series Air Cart is a product of our commitment to combine our customer’s ideas with our own aspirations to design a machine that meets the needs of farmers now and into the future. We’re very excited about the first major product launch under Superior Farms Equipment,” Johnson added.

Morris is well-known for its tillage and seeding equipment while Rite Way’ specialty has been with rock and straw management and land-levelling equipment.

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alice.mcfarlane@pattisonmedia.com

On X: @farmnewsNOW

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