By Alice McFarlane

Make chicken the ultimate protein snack

Jul 9, 2025 | 4:36 PM

The perfect snack for on-the-go lifestyles.

Chicken Farmers of Canada have launched its latest national campaign, Chicken. Eat it Anytime.

Chicken Farmers of Canada CEO Michael Laliberté said it was designed to reframe how Canadians think about chicken.

“The idea started with a simple question: why not chicken?” Laliberté said. “It’s time to think beyond traditional meals and recognize chicken as the go-to snack for energy, taste, and trust in every bite.”

With health-conscious Gen Z and Millennials increasingly prioritizing protein—yet often reaching for processed bars and powders instead—the campaign offers another perspective: Canadian-raised chicken is the nutritious, convenient option.

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In speaking with consumers, 71 per cent want to eat more protein, and that protein has become the top nutritional priority for many Canadians.

The campaign highlights chicken’s nutritional benefits, including 23 grams or more of protein per 100-gram serving, depending on the cut. It also emphasizes chicken’s ability to fuel real moments, from post-run cravings to midday slumps.

Recipes and snack inspiration can be found at chicken.ca.

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alice.mcfarlane@pattisonmedia.com