By Alice McFarlane

Alberta Grains and Fertilizer Canada launch new campaign to boost 4R acres in Alberta

Sep 12, 2025 | 4:06 PM

Alberta Grains and Fertilizer Canada have officially launched Make Your Acres Count! – a new campaign encouraging Alberta farmers to get their acres recognized under the 4R Nutrient Stewardship framework.

The program encourages growers to work with a 4R Designated Agronomist to develop a nutrient management plan that improves fertilizer efficiency, boosts productivity, and strengthens environmental stewardship.

The campaign is part of a broader effort to grow Alberta’s leadership in sustainable agriculture. In 2024, more than 2.15 million acres in Alberta were self-reported under 4R. The program hopes to nearly double that number by the end of the 2025 crop year.

Scott Jespersen is the Alberta Grains chair and a farmer near Spruce Grove.

“This campaign is about celebrating what Alberta farmers are already doing right and giving them a practical path to build on that success,” Jespersen said. “By getting your acres counted, you are demonstrating to governments and markets alike that we farm responsibly and with care for the land, while also improving the bottom line.”

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The 4R Nutrient Stewardship framework is built on the principles of applying the right source of nutrient at the right rate, at the right time and in the right place. When implemented for crop conditions, 4R practices support improved crop performance, reduces nutrient loss and helps meet sustainability goals related to water, air and soil health.

Michael Bourque, president and CEO of Fertilizer Canada, said farmers are committed stewards of the land, and 4R Nutrient Stewardship helps them get the most from their fertilizer while protecting the environment.

“Getting your acres counted is about recognizing what farmers are already doing and showcasing their leadership in sustainable agriculture,” Bourque said.

The launch follows the signing of a three-year memorandum of understanding (MOU) between the Government of Alberta, Alberta Grains and Fertilizer Canada to expand the use of 4R Nutrient Stewardship across the province. The MOU sets a path for increased data sharing, engagement and collaboration between all levels of Alberta’s crop sector.

In addition to targeting farmers, the campaign also encourages agri-retailers and agronomists to pursue 4R Designation, helping ensure they are equipped to support growers with science-based advice tailored to their soil, cropping and yield conditions.

The Make Your Acres Count! website offers guidance for farmers and agronomists, along with downloadable tools, a list of certified professionals and FAQs.

You can find a 4R Designated Agronomist here.

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alice.mcfarlane@pattisonmedia.com