Ritchie Bros parent company expands auction footprint
RB Global, the Canadian parent company for Ritchie Bros., has announced it will acquire BigIron Auction Company.
BigIron, based in Nebraska, is a scaled, agriculture-focused online marketplace connecting buyers and sellers of agricultural equipment, land, livestock, and other farm and ranch assets. BigIron’s digital platform is used by farmers, landowners, and rural enterprises.
RB Global Chief Executive Officer Jim Kessler said BigIron brings a team with deep ag sector knowledge and an established sales footprint.
“It will continue operating as a stand-alone brand while being complemented by the Ritchie Bros. industrial footprint,” Kessler said. “This will create opportunities to serve even more customers through a combination of onsite, offsite, and digital channels and solutions.”


