(Graphic courtesy/SJHL)

By Ben Tompkins

Hawks Marketing

Hawks seeking new Director of Marketing at season’s end

Feb 27, 2025 | 11:30 AM

The Nipawin Hawks have announced a job posting for a new Director of Marketing.

Their current director of marketing, Brenda Kulpa has been with the team for 10+ years, but is looking for a change and will be with the club until the end of May.

The closing date for the posting is set for April 25, as the team hopes there will be a bit of a crossover between the old and the new.

“This is a huge role that we need to replace because it’s about selling the Nipawin Hawks to the community. Ideally, there would be some crossover as to one the new person starts so they can sit down with our current marketer and learn the ropes,” said Hawks’ President Shayne Pickering.

“Brenda has been a huge part of our organization for years, she’s done an excellent job, and we’re definitely going to miss her. Somebody new can still come in with new and other ideas because we’re always open to change on how to better market the team.”

junior hockey

SJHL's La Ronge Ice Wolves relocating to nearby First Nation next season

Feb 27, 2025

Snow clearing

Snow clearing efforts continue in Melfort as warmer weather arrives

Feb 26, 2025

Playoff Hockey

Trojans set for first-round matchup with defending champion Blazers

Feb 25, 2025

The job will be a work-from-home position, with a small workspace available if needed at the Hawks office.

Salary will be commission-based, as the more advertising revenue you generate, the higher your earnings will be.

“It’s a position where it’s all self-motivation, so if you’re a real go-getter, the possibilities are endless. We want someone who’s very passionate about what they do and is also very personable. We want people to feel like they have a connection with our marketer, who can also build and maintain relationships, and just follow through on their word,” Pickering added.

“You don’t really need to know a lot about hockey, more just about sales, but we feel that once you start working with the Nipawin Hawks, you begin to love the team and enjoy the sport. It’s just one of those things where everybody who gets involved really takes a liking to the Hawks and the organization.”

Key Responsibilities include:

● Developing and selling advertising packages for businesses and individuals interested in supporting the Nipawin Hawks.
● Working with the Board of Directors to create attractive advertising opportunities, ensuring alignment with the organization’s goals.
● Identifying potential sponsors and partners within the community and beyond.
● Maintaining relationships with current advertisers and seeking new opportunities for growth.
● Negotiating sponsorship agreements and ensuring fulfillment of advertising commitments.
● Representing the Nipawin Hawks professionally in all sponsorship and marketing engagements.

Meanwhile, Qualifications include:

● Experience in sales, marketing, sponsorship, or related fields is an asset.
● Strong communication and negotiation skills.
● Self-motivated and goal-oriented, with the ability to work independently.
● Familiarity with hockey and sports marketing is an asset but not required.
● Ability to build and maintain strong relationships with businesses and community members.

To apply, submit your resume to 1hawksoffice@gmail.com

–

Ben.Tompkins@pattisonmedia.com

On X @BenTompkins_8