Cricket farmer pleased to see products in grocery stores
The owner of North America’s first human-grade insect farm said he is hoping a recent announcement from one of the country’s biggest retailers will have a big impact on his business.
Jarrod Goldin, with Entomo Farms in Southern Ontario, said he was very excited when he heard Loblaw Companies Ltd. would be adding cricket powder to its lineup of President’s Choice products. The crickets used in the President’s Choice powder will be sourced from Goldin’s farm.
“When you have a Loblaws or a President’s Choice, with a trusted brand that people know and love, put their brand behind the category, it’s a game changer,” Goldin said.
In a statement, Loblaw said the cricket flour is high in protein and packed with vitamins and minerals. Cricket powder also has a “neutral flavour,” making it a versatile ingredient for many kinds of recipes. Crickets are also more sustainable than other forms of animal protein, because they require less food and water.