(Submitted photo/Carlton Trail College)

By Ben Tompkins

2022 Gold MarCom

Carlton Trail College receives international award

Jan 27, 2023 | 12:22 PM

Carlton Trail College (CTC), along with Homefield, has received a 2022 Gold MarCom Award for outstanding achievement in marketing and communications work.

The organizations received a Gold award in the Digital Media – Social Media Branding category for work done on CTC’s “Your Future Awaits” campaign.

“We’re always looking for ways to advance what we do,” said Amy Yeager, Carlton Trail College president and CEO. “We deeply appreciate the work of both teams for their efforts that have resulted in our messaging being acknowledged with an esteemed MarCom award.”

The digital campaign was designed as a strategic initiative to raise awareness of available trade training opportunities, as well as encourage program applications and brand recognition.

Homefield’s digital marketing team, worked with CTC’s marketing staff to integrate branding elements of the College to produce award-winning digital advertisements.

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“We’re excited to be recognized with a MarCom award alongside Carlton Trail College,” said Brian Kusch, general manager of Homefield. “Together with our clients, it’s rewarding to see the work of both teams acknowledged at an international level.”

The MarCom Awards is an international competition for marketing and communication professionals.

Jennifer Brooks, advancement and external affairs director at CTC told northeastNOW that being recognized at such a high level is important to them.

“To have work in this sphere recognized at an international level is really something that we strive to do, and we really want to challenge ourselves to do the best we can to ensure that we’re getting our college’s message out to our target audiences,” she said.

“It’s both exciting and humbling to have your work being recognized at that level… we’re really pleased to showcase the work that we do at the college and to let folks within our region know that we can really get our messages out in a really high quality and responsive way,” Brooks added.

MarCom is administered by the Association of Marketing and Communication Professionals (AMCP), and honours excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals.

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Ben.Tompkins@pattisonmedia.com

On Twitter @BenTompkins_8