Canadian Meat Council Launches New Strategic Plan

Nov 12, 2026 | 2:47 PM

The Canadian Meat Council (CMC) released its new strategic plan for 2026 to 2029.

Quality the World Trusts: Securing the Competitiveness of Canada’s Meat Value Chain was developed through the CMC’s Board of Directors. The plan sets out how the Council will advocate for, support and prepare Canada’s federally licensed red meat packers and processors over the next three years.

CMC President & CEO Kyle Larkin said the plan sets a clear direction for the council and the work done on behalf of Canada’s red meat industry over the next three years.

“Our focus is on strengthening the CMC, ensuring the industry’s story is heard through coordinated advocacy and engagement, and better preparing our members to navigate an increasingly complex policy, regulatory and trade environment,” Larkin said. “We have an important role to play in advancing the competitiveness of Canada’s meat value chain, and I’m excited about what we can accomplish together.”

The plan concentrates on growing membership and improving how CMC communicates with its members and the public, sharing the industry’s story with one clear voice, and preparing the industry for what lies ahead with stronger evidence-based ideas, a proactive policy agenda, and crisis coordination in place before we need it.

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Dr. Sylvain Fournaise, Chair of the CMC Board of Directors, said the members are a diverse group of businesses, but share a common goal.

“For more than a century, CMC has served as the national voice of Canada’s red meat processing sector. This strategic plan builds on that legacy, providing a clear direction for how we will strengthen our organization, advance the industry’s interests and support its long-term competitiveness,” Fournaise said. “The Board is optimistic about what we can achieve together, and we look forward to working with our members, committees and partners across the value chain to bring this plan to life.”

Canada’s red meat industry is the largest component of the country’s food processing sector, generating $35 billion in annual economic output and supporting more than 250,000 jobs across the country.

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alice.mcfarlane@pattisonmedia.com

by Pattison Media

Canadian Meat Council Launches New Strategic Plan

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