By Alice McFarlane

New logo, new leadership for Sask Oilseeds commission

Jan 20, 2025 | 4:03 PM

SaskOilseeds is celebrating its official amalgamation by launching a new look.

Executive Director Tracy Broughton said the new brand reflects SaskOilseeds’ vision of growing producer prosperity.

“The thoughtful, interpretive icon starts as an outline of Saskatchewan enveloping a seedling that intentionally resembles a book, to depict the Commissions’ primary priority of funding canola and flax research,” Broughton said.

The new look includes the logo and the Commissions’ new name, accompanied by a colour palette that includes nods to research with innovation green, canola with vibrant yellow and flax with rich blue, rounded out with a punchy orange to tie in Saskatchewan sunsets.

In addition to its brand launch, following the annual meeting on Jan. 15, the newly formed SaskOilseeds’ Board voted to appoint Dean Roberts as Chair and Codie Nagy as Vice-Chair to provide leadership for the upcoming year.

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“SaskOilseeds’ brand identity solidifies a positive merger that will streamline operations, enhance research initiatives, and provide a unified voice for oilseed growers in the province,” Roberts said.

SaskOilseeds began rolling out its new brand last week. While a friendly landing page greets visitors now, the Commissions’ new website will launch sometime later this year.

During the Crop Production Show, the group also announced plans to expand their marketing for SaskOilSeeds launching on social media platforms.

SaskOilSeeds represents roughly 20,000 oilseeds farmers across Saskatchewan.

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alice.mcfarlane@pattisonmedia.com

On X: @farmnewsNOW