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Radio Promotions

Melfort and District Museum named winner of second annual Community Airtime Award

Jul 15, 2025 | 5:34 PM

The Melfort and District Museum will soon be the beneficiary of a ton of free advertising.

The non-profit organization is the recipient of the second annual Community Airtime Award, which will grant them over $50,000 worth of radio airtime, courtesy of 105 CJVR and 750 Beach Radio.

“We are thrilled to be the recipient of this year’s community airtime award. The museum has lots of exciting initiatives underway, including a large land expansion project, so we’re so excited to be able to work in collaboration to enhance our marketing plan and help spread the word about all the great things that happen at the museum,” said museum curator, Brenda Mellon.

“We have a major fundraising initiative where we are expanding our settler village and bringing in additional buildings, and we’re always looking for new volunteers and people to get involved in the museum. This would be a great avenue to help reach new people and let them know what’s happening here, and how they can be involved as well.”

The plan is that the museum will be meeting with the station marketing team at the end of the month to come up with a solidified marketing plan.

“This is the second time we’ve had the chance to award a nonprofit in our community with a $50,000 professional marketing program through the Community Airtime Award program. We received 11 incredible applications this time around, and every one of them was deserving,” explained Retail Sales Manager Christy Vodicka.

“I know the selection committee had a tough decision, but congratulations to the Melfort and District Museum on being chosen. We’re really looking forward to working with them to help share everything they do—from preserving our history to promoting events, fundraising, and finding volunteers.”

Last year’s Community Airtime Award winner was Plus Industries.

Ben.Tompkins@pattisonmedia.com

On X @BenTompkins_8