“A radiothon is only as good as its donors and they were very generous.”
Those are the words of Ken Singer, vice president of operations for 105 CJVR and CK750 AM in Melfort after his radio stations picked up the gold medal award for community service at last week’s 84th annual Western Association of Broadcasters Awards in Banff.
The radiothon in October 2017 helped raise around $125,000 toward the half million dollars needed by the North Central Health Care Foundation for their new digital imaging equipment at the Melfort Hospital.
“We’re thrilled and honoured with this award,” Singer told northeastNOW. “Radio plays a role in getting the message out there and we work as a team with the community to make these things happen.”
Nadine Mevel-Degerness, the facility administrator at the hospital, said the radiothon was fundamental to raising awareness about the much-needed equipment and pushing them closer to their $510,000 fundraising goal.
“Ken Singer sat on our committee to organize it and the day of the event they were so supportive,” she said. “They promoted it, they were excited, and the community was sold.”
The imaging equipment is a crucial element in health care investment.
“It provides immediate imaging at the bedside and offers a quick turnaround for reporting and is a great benefit to patients and physicians. It’s a wonderful piece of equipment,” Mevel-Degerness said.
On Twitter: northeastNOW_sk
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