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Summer Abroad

Estonian university student touring the northeast, selling educational books

Aug 19, 2026 | 9:37 AM

A university student from Estonia is spending his summer abroad, touring northeast Saskatchewan for a total of four months.

Mart Kirotar, also known as ‘Mart the Bookman from Europe ‘, is living and travelling across the area, selling educational products to fund his university studies in Estonia.

“Since it’s my first time here, I’m just super stoked and excited to be here, especially because everybody’s so, so friendly up here in the north. My last two summers have been in Texas, so it’s a really cool thing to come to Canada now as well because I get to learn so much about different types of people, and I get to help a lot of families with their education too,” Kirotar told northeastNOW.

“I just hope to see and meet lots of people, and I hope they are home when I knock. I hope people are kind of straightforward. If they don’t like it, they can just tell me straight away, so it saves me time, and I save them time. I also hope if they like it, they just tell me straight away, and then we can go from there. Fast and efficient, go through as many families as I can see and have lots of fun.”

Kiromar began selling the educational products in Martinsville before going to Warman, Melfort, Tisdale, Nipawin, and finishing in Hudson Bay. He arrived in early June and is set to leave near the end of September.

The educational products Kiromar is selling include world history, kids’ and baby books, study guides covering pre-K through grade 12, and some university books as well. There are also kids’ Bibles, leadership course books, financial literacy and health class books, vision board books, and lifeskill course books.

Kiromar now has a bachelor’s in physical therapy and will pursue a master’s, funded in part by his summer book selling.

Of the roughly 1.3 million people in Estonia, Kiromar added that there are about 6,000 new university students in the country each year, with around 400 of them being similar sales reps.

Ben.Tompkins@pattisonmedia.com

On X @BenTompkins_8