The Right Call Beats a Close Call: Check Highway Hotline, Give Snowplows Space
Highways Minister David Marit reminded drivers heading to Canadian Western Agribition to make the right call by checking road conditions before getting behind the wheel, along with urging them to protect themselves and others by staying patient around snowplows.
“Whether heading to the largest livestock show in Canada, bonspiels, hockey games or other destinations, please check the Highway Hotline and give our snowplows room,” Marit said. “As the Ministry of Highways’ annual winter safety campaign gets underway. Remember, this is Saskatchewan where weather can change rapidly.”
New online ads will debut this winter reminding drivers that the right call beats a close call by waiting for snowplows to pull over before passing and to regularly monitor the Highway Hotline.
The ministry’s video ad about waiting for winter road conditions to improve by checking the Highway Hotline before heading out will play this season as a trailer before movies at Saskatchewan theatres. It can also be watched and shared on social media at: https://www.youtube.com/watch?v=I_Bcd6g1IJg.


