By Canadian Press

General Motors disputes UNIFOR’s Super Bowl ad

Feb 3, 2019 | 3:10 PM

The Canadian subsidiary of General Motors is trying to stop an auto workers union from airing a critical TV commercial during the Super Bowl.

The 30-second ad calling the automaker greedy and “un-Canadian” is scheduled to broadcast on Canadian TV stations during Sunday’s game.

GM announced plans in November to close its car factory in Oshawa, Ont., costing the jobs of about 2,600 blue-collar workers.

The commercial accuses GM of continuing to expand in Mexico while leaving Canadians “out in the cold” and makes claims about the costs of a 2009 auto bailout.

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GM sent a cease-and-desist letter to Unifor giving it a Saturday deadline to stop using the ad.

GM says in a statement that the ad is misleading and inaccurate.

The Associated Press